Written by
Funny Ads Club
Published on
August 19, 2024
If you want to grab the attention of your customers and leave a lasting impression, it's time to inject some humor into your advertising. But how do you write ads that are both funny and effective? Let's dive into some tricks of the trade and learn how to make your customers laugh so hard they forget they're being sold to.
First things first: why should you bother making your ads funny? Well, humor has the incredible ability to break down barriers, disarm skepticism, and create a memorable experience for your audience. When people laugh, they feel good, and they're more likely to form a positive association with your brand.
In the wise words of David Ogilvy, "The best ideas come as jokes. Make your thinking as funny as possible." Injecting humor into your ad copy can capture attention, enhance message recall, and ultimately drive sales.
The headline of your ad is your first impression, and it needs to be a knockout. As David Ogilvy famously said, "On the average, five times as many people read the headline as read the body copy." To grab attention and draw readers in, your headline should provoke curiosity and promise a benefit.
For example, instead of a bland headline like "Get 20% off Your First Purchase," consider something like "Buy Now and Avoid Unleashing the Wrath of Your Empty Wallet." This not only communicates the benefit of a discount but also injects a playful element that piques interest.
Once you've hooked your audience with a killer headline, it's time to infuse your messaging with humor. One effective technique is to play with puns, wordplay, and unexpected twists. Engaging in wordplay not only showcases your brand's personality but also keeps your audience entertained and engaged.
For instance, instead of a straightforward product description, opt for a playful approach such as "Our Coffee: The Only Thing Hotter Than Your Ex's Regret." This not only highlights the quality of your product but also sparks a chuckle and leaves a memorable impression.
To connect with your audience on a personal level, leverage relatable situations and humorous imagery in your ads. Whether it's a relatable scenario or a comical visual, tapping into everyday experiences can resonate with your audience and elicit a genuine laugh.
For example, a clothing brand targeting busy professionals might create an ad featuring a cartoon illustration of a frazzled commuter with the caption "Dress to Impress (Yourself) Even When You're Running Late." This not only addresses a common situation but also adds a lighthearted touch that resonates with the target audience.
While humor is a powerful tool, it's important to strike a balance between being funny and conveying a clear message. Your ad should seamlessly blend humor with a compelling call-to-action and a straightforward offer. Don't let the humor overshadow the primary purpose of your ad: to drive action.
Your call-to-action should be crystal clear, prompting the reader to take the next step, whether it's making a purchase, signing up for a newsletter, or visiting your website. Humor can capture attention, but your ad's ultimate goal is to convert that attention into action.
In the words of David Ogilvy, "What you say in advertising is more important than how you say it." While humor adds an entertaining twist, the core message and call-to-action should remain the focal points of your ad.
Incorporating humor into your advertising can be a game-changer for your brand. By crafting witty headlines, infusing your messaging with humor, and using relatable situations, you can create ads that not only entertain but also drive results. Remember, the goal is to make your customers laugh so hard they forget they're being sold to—because when they're happy, they're more likely to become loyal customers.
As David Ogilvy once said, "The best ideas come as jokes. Make your thinking as funny as possible." So go ahead, unleash your creative wit, and start writing ads that leave your audience in stitches while boosting your bottom line.
