Meme-ify Your Message: Using Internet Humor to Go Viral (Without Catching a Real Virus)

Meme-ify Your Message: Using Internet Humor to Go Viral (Without Catching a Real Virus)

Hey there, fellow advertisers!

Are you tired of creating bland, forgettable ads that get lost in the digital void? Well, it’s time to spice things up with some good old-fashioned humor. In today’s edition, we’re diving into the art of crafting hilarious ads that stick in people’s minds like gum on a shoe. So, buckle up and get ready to meme-ify your message!

Less is More: Keep It Short and Sweet

When it comes to writing humorous ads, brevity is your best friend. Remember, the attention span of the average internet user is shorter than a goldfish on a caffeine high. So, cut the fluff and get straight to the punchline. David Ogilvy, the grandmaster of advertising, once said, “The more informative your advertising, the more persuasive it will be.” But hey, he also likely understood the power of humor in grabbing attention. So, keep your message concise and let the humor work its magic.

Don’t Take Yourself Too Seriously

Humor is all about taking a step back and laughing at yourself, and the same goes for advertising. Inject some self-deprecating humor into your ads and watch as your audience relates to your brand on a human level. No one likes a pretentious brand that takes itself too seriously. Instead, be willing to poke fun at your own quirks and mishaps.

After all, if Wendy’s can roast people on Twitter, then you can show a little self-awareness in your ads.

Tap into Pop Culture

Want to stay relevant and connect with a broader audience? Then, it’s time to sprinkle a bit of pop culture into your ads. Whether it’s a clever reference to a trending meme or a playful nod to a popular TV show, tapping into what’s hot in the cultural sphere can make your ads feel fresh and relatable. Just be sure to stay updated because yesterday’s viral sensation is today’s cringeworthy throwback.

Make ‘Em LOL (or at Least Blow Air Out of Their Nose)

The ultimate goal of crafting humorous ads is to elicit genuine laughter from your audience. But, if creating knee-slapping, tear-inducing humor isn’t your forte, don’t fret. Even a slight smirk or a quiet exhale through the nose counts as a win. The key is to create ads that evoke an emotional response and linger in people’s minds. If you can make them chuckle or at least crack a smile, you’re on the right track.

Keep It Classy, Not Crass-y

Sure, humor is a fantastic tool for grabbing attention, but that doesn’t mean you should throw all professionalism out the window. Stay away from offensive jokes or anything that could potentially alienate your audience. It’s a fine line to walk, but with a bit of wit and creativity, you can craft ads that are funny without crossing into the realm of crassness.

The Bottom Line: Be Unforgettable

In the world of advertising, blending in is the kiss of death. If you want your brand to stand out, you’ve got to be willing to take risks and embrace the power of humor. By infusing your ads with wit, relatability, and a good dose of levity, you can create campaigns that leave a lasting impression on your audience.

So, go forth and sprinkle some humor into your ads—after all, a laughing customer is a memorable customer.