Written by
Funny Ads Club
Published on
September 13, 2024
Let's face it, we all love a good laugh. Whether it's a witty one-liner or a clever play on words, humor has the power to grab our attention and stick in our minds. When it comes to advertising, injecting humor into your content can make your brand stand out and create a connection with your audience. In this article, we'll dive into the art of writing humorous ads that don't just tickle funny bones but also drive results. Get ready to add a dash of levity to your ad game!
David Olgivy, the advertising legend, once said, "On the average, five times as many people read the headline as read the body copy." And he was onto something. Your headline is the first impression your ad makes, so it better be a good one. Embrace Olgivy's wisdom and sprinkle some magic into your headlines. Think quirky, unexpected, and tantalizing. Instead of "Save Big on Our Summer Sale," try "Huge Savings: Because SPF 50 Won't Protect Your Wallet." See the difference? It's all about weaving humor into your headlines to make them pop and pique curiosity.
So, you've nailed the headline, and now it's time to infuse your ad copy with humor. But, hold your horses! While it's tempting to go all out with the chuckles, remember that your ultimate goal is to sell. Balancing humor with your key message is crucial. Take your product or service and find the amusing angle. Are you selling cozy blankets? "Wrap yourself in luxury: Because Adulting Deserves a Snuggle Break." By incorporating humor related to your offering, you create an emotional connection that resonates with your audience. It's like a secret handshake of wit and relevance.
Humor isn't one-size-fits-all. What cracks up a twenty-something might fall flat with a retiree. To truly strike a chord, you need to understand your target audience inside out. Research their likes, dislikes, and what tickles their funny bone. Is your audience more into puns, slapstick humor, or subtle wit? Adapt your humor to match their preferences, and watch the engagement soar. Remember, a well-timed chuckle is the shortcut to their hearts and wallets.
In the age of social media, visual content reigns supreme. Harness the power of visual humor to elevate your ad game. Whether it's a clever meme, a quirky illustration, or a humorous video, find creative ways to make your audience grin from ear to ear. Visual jokes not only grab attention but also drive engagement and shareability. So, put on your creative cap and sprinkle some visual laughter into your ad content. After all, a picture might be worth a thousand words, but a funny picture is worth a thousand shares.
You've woven humor into your ad, and now it's time to seal the deal with a compelling call to action (CTA). Make your CTA the cherry on top of your comedic sundae. Inject a dash of playfulness into your CTA to keep the humor alive till the very end. Instead of a mundane "Shop Now," try "Ready to Upgrade? Click Here and Let the Good Times Roll!" Your CTA is the grand finale of your ad, so make it memorable and irresistibly clickable.
So, there you have it. Writing humorous ads isn't just about getting a giggle; it's a powerful way to make a lasting impression and drive action. Embrace the wisdom of David Olgivy, know your audience inside out, and infuse every element of your ad with a touch of humor. With a clever headline, chuckle-worthy copy, audience-tailored humor, visual wit, and a smile-inducing CTA, you're on your way to ad greatness. So go ahead, sprinkle some laughter into your ads, and let the results speak for themselves.
After all, a funny ad is a memorable ad, and a memorable ad is a successful ad. Happy crafting!
