Ad produced by:
Porsche
This ad takes the fast lane straight to your funny bone by making a cheeky comparison between flying and driving a Porsche 911. It’s cheeky and funny because it puts a positive spin on avoiding something nearly everyone groans about: airline food. By saying the car is "as fast as you can go without having to eat airline food," Porsche cleverly highlights the speedy performance of their 911 model while poking fun at the notoriously unappetizing meals served on planes.
The line is a brilliant blend of humor and hyperbole, suggesting that the only reason you'd willingly endure the dreary dining of 30,000 feet is for the speed, and hey, why bother when a Porsche can scratch that itch—without the soggy salads and mystery meat? It’s a witty way to make potential buyers chuckle while secretly nodding in agreement.
Incorporating humor shows that Porsche understands their audience not just as car enthusiasts but as everyday people who’ve probably suffered through a sad airplane sandwich or two. So, they set the Porsche 911 apart not just with performance stats but with a sense of humor that's cool, confident, and just the right amount of cheeky.
In short, the ad is funny because it zooms past the usual car jargon and connects with readers through shared experience and humor, cleverly suggesting that driving a Porsche 911 is like getting the thrills of flying without the sky-high drawbacks. It’s a high-speed giggle on four wheels.