Ad produced by:
Loctite
The humor in this ad comes from the context and the clever use of a culturally well-known backstory. The image features the British Royal Family, a symbol of tradition and even some internal drama, particularly around the time this ad was likely conceived with Harry and Meghan stepping back from royal duties.
The ad just looks like your typical family photo until you notice the tell-tale white line running through it, clearly a rip that has been fixed. Enter the product: Loctite Super Glue. The glue layer humorously suggests it "fixed" the family photo, implying it has the power to fix not just items but also relationships.
By saying, “Fixes everything,” the ad takes the concept of super glue to a comically exaggerated level. It's basically saying that Loctite's adhesive prowess isn’t just for your household repairs – it can even mend a family, including one as famously complex as the Royal Family.
The choice of the Royal Family, known for their publicized disputes and reconciliations, adds a layer of satire. Using the image of a glued-together family photo pokes fun at the notion of "fixing" underlying issues with something as simple as glue, playing on the idea that Loctite is a miracle worker.
The ad features Loctite's product front and center, making sure you remember who's responsible for this cheeky message. It alludes to the strength and reliability of the product in a way that’s bound to stick — pun intended — in your memory.
This ad is funny because it deftly combines topical humor with an exaggerated product claim. It takes the drama and dynamics of the Royal Family and humorously suggests that all it took to keep them together was a tube of Loctite Super Glue. It’s a clever, tongue-in-cheek way to highlight the “fix-all” nature of the product, making it memorable and amusing.