Ad produced by:
Porsche
This ad from Porsche is funny because it’s a classic humble brag wrapped in a clever, tongue-in-cheek package. On the surface, it looks self-deprecating with the headline “Nobody's perfect.” But then, the smackdown happens with the list of Le Mans results where Porsche absolutely dominated the competition.
“1st Porsche, 2nd Porsche, 3rd Porsche…” and it continues through the 8th place, only allowing another brand, Sauber/BMW, a crumb of glory with 9th place. Porsche even grabs 10th! This is like saying, “Oops, we messed up; we let someone else sneak in, but only barely.” The humor lies in the incredible domination by Porsche, which makes the phrase “nobody's perfect” hilariously understated.
The final kicker, nestled at the bottom in fine print, is the cherry on top. It reads like a parody of a corporate mea culpa, admitting that even gods can improve and—gasp!—maybe they’ll "get better next year." Oh, the humanity!
By playing on the idea of imperfection while bragging about overwhelming success, Porsche sells its brand with a wink and a nudge. It’s like watching a heavyweight champion apologize for not knocking out their opponent sooner. The humor here is rich and deliciously ironic, cementing Porsche's reputation for excellence while pretending to mope about a minor imperfection.