Ad produced by:
The Ice Pod
This ad's humor kicks off with its use of a Windows 95-era Microsoft Paint interface. The outdated, nostalgic design is a sharp contrast to today's polished, high-tech advertising and immediately makes the ad stand out. It's funny because it's so rudimentary and intentionally low-tech.
The message, “PLEASE BUY OUR AFFORDABLE ICE BATH! OUR MARKETER QUIT,” brings in the laughs with its self-deprecating tone. It's as if the company is saying, "Hey, we're doing our best despite challenging circumstances." This honesty and vulnerability are endearing and relatable, making the company seem more human and trustworthy.
The ad cleverly juxtaposes a modern product (the ice bath) with the old-school and simplistic presentation. This unexpected contrast is amusing because it highlights the gap between the product's sophistication and the ad's DIY appearance, almost like a student project gone awry.
Using a minimalist design keeps the focus on the message and the product. The hand-drawn look with simple text and a basic image makes it clear that the charm lies in its simplicity. This approach suggests that the product itself is straightforward and effective, just like the ad.
The ad makes a relatable jab at the marketing industry by highlighting the plight of a small business struggling with resources. The appeal that “our marketer quit” resonates with anyone who’s ever faced unexpected challenges and had to make do with what they have, adding a layer of empathetic humor.
Despite its humorous and self-deprecating tone, the ad effectively communicates its call to action – to buy their affordable ice bath. The clear intent behind the humor ensures that viewers understand the ad's purpose while being entertained.
This ad is funny because it combines nostalgic design with self-deprecating humor to create a standout, relatable, and memorable message. The contrasting elements of a sophisticated product and a rudimentary ad layout highlight the company's creativity and resourcefulness, ensuring that viewers are both amused and informed. It’s a brilliant example of turning constraints into comedic gold and using humor to build a connection with the audience.