Ad produced by:
KitKat
The ad masterfully taps into a highly relatable and current situation: the endless stream of Zoom calls that many people have faced, especially during the pandemic. The daily schedule filled with "Zoom call" entries will resonate with anyone who has experienced the fatigue of back-to-back virtual meetings.
The ad uses the clever visual of a daily planner filled with "Zoom call" entries, interrupted only by a single block labeled and illustrated as a KitKat. This stark contrast between the monotonous blocks of Zoom calls and the colorful, inviting KitKat break immediately draws attention and provides a visual relief that mirrors the actual experience of having a break.
By placing the KitKat right in the middle of the Zoom call schedule, the ad humorously highlights the importance of taking a break. It plays on the well-known KitKat slogan, "Have a break, have a KitKat," making it a literal and humorous prescription for Zoom fatigue.
The ad elicits a chuckle because it's so painfully true for many: the relentlessness of virtual meetings and the joy of a much-needed break. This emotional connection makes the humor feel more genuine and the product more appealing. It suggests that KitKat is the perfect antidote to a stressful, monotonous day.
The design is minimalist yet effective. It uses familiar elements (the daily planner and Zoom call tags) to quickly communicate the situation. The bold, colorful KitKat segment provides a visual punch and humor while reinforcing the brand's identity and message.
KitKat has long been associated with taking breaks. This ad strengthens that association by framing the product as an essential part of surviving a modern, meeting-heavy day. It keeps the brand’s identity front and center while delivering humor through a situation many find themselves in.
While there's no explicit call to action, the message is clear: in the midst of your busy day, remember to take a break with a KitKat. The ad encourages viewers to incorporate KitKat into their routine, becoming a source of relief and enjoyment during a demanding schedule.
This ad is funny because it capitalizes on the universally frustrating experience of endless Zoom calls and humorously inserts KitKat as the hero of the day. The visual and situational comedy, combined with effective design and emotional resonance, makes it memorable and engaging. It’s a perfect example of how to use humor and context to reinforce a brand message in a way that feels both relevant and amusing.